Li & Fung

As an apparel and print designer at Li & Fung's subsidiary, Fashion Labs, based in London, I worked on licensed product design for major brands such as Primark, Debenhams, Urban Outfitters, Vero Moda, and River Island. My role involved creating on-trend designs and prints for various product categories, ensuring that the collections met brand specifications and market demands. I collaborated with cross-functional teams to develop high-quality designs that aligned with the strategic direction of each retailer, while also maintaining a focus on cost-effectiveness and production timelines.