Pineapple

As Design Manager for the brand Pineapple, one of Europe’s largest dance studios based in London, I oversaw the design and development of their dancewear ranges, sold across 12 stores and through licensing contracts with TK Maxx, M&M Direct, Littlewoods, and Debenhams. In addition to managing designs for the off-price market I was responsible for trend research, garment and print design, fabric and trim sourcing, and managing supplier and factory relationships. I also handled garment fit, buying & merchandising, and led a small design team, ensuring a cohesive and high-quality product range aligned with the brand’s iconic style.